Study the synthesis and fluorescent properties of a new series of D-π-A fluorescent dyes based on nicotinonitrile and azobenzene is the main objective for this work. Reduction with Zn/HCl, diazotization with HCl/NaNO2, and coupling using catalytic NaOH or AcONa are simple applied methods. Where, nicotinonitrile 3 was synthesized via reduction of nitro derivative 1 followed by diazotization with HCl/NaNO2 in acetic acid. The formed benzene diazonium chloride was coupled with several activated phenols, aniline, and α-CH acids to yield the respective azo dyes 4-11 in moderate to good yield. Dyes 11ad subjected to intermolecular cyclization with hydrazine hydrate resulted in pyrazole dyes 12-15 in moderate yield. Dyes containing pyrazole moiety or electron-withdrawing groups at the sixth position of pyridine nucleus exhibit stronger blue-green emission (λfl.max = 503, 507, 500, 501, 502, 493, and 514 nm) than that of the rest of compounds